Graviton

A platform that hid the math and handed artists the keys.

ROLE: Creative Strategy & Product Positioning

THE TRUTH

Graviton had a revolutionary tool for artists powered by bonding curves.

But…artists didn’t care about financial mechanics.

They wanted control over their value, direct connection with collectors, and freedom from gatekeepers. The math wasn’t the product. Empowerment was.

THE STORY

We repositioned bonding curves as creative autonomy.

Onboarding was rewritten in human language. Visual explainers broke down the abstract. And the tech was reframed as a means, not the point.

THE PROOF

Sign-ups climbed, onboarding times dropped, and retention lifted. Graviton stopped asking artists to learn the system and started giving them the power to own it.