P00ls

A platform where culture comes first — tokens are just the ticket in.

ROLE: Creative Strategy & Creator Partnerships

THE TRUTH

Crypto meant nothing to most of the audience we needed. “Token” was a dead word — it spoke to the tech, not the desire. What people actually wanted was proof they were part of something they couldn’t get anywhere else.

THE STORY

We reframed tokens as all-access passes to unrepeatable moments. From surprise afterparties to backstage streams to extremely-limited-edition merch; ownership meant belonging.

THE PROOF

Adoption among non-crypto fans spiked double digits, events hit capacity, and coverage in top outlets reframed P00LS from “a Web3 startup” to “the place where culture happened.” In the end, it wasn’t about tokens at all. It was about being part of it.